• Caterina Sullivan

What Can Small Businesses Get Back from Sustainability?



Small businesses are beginning to realise the importance of economic, social and environmental sustainability in their decision-making. Giving either time or money to a cause can benefit a small-to-medium-sized enterprise (SME). Today, we explore exactly how.

1. Employee satisfaction and productivity

A few months ago, we discussed how a sustainability program can benefit your business' team. In this article, we explored the data pointing to increased demand by employees for businesses to provide more opportunities in engaging in environmental sustainability on a number of levels. Increasing employee engagement boosts productivity levels, meaning happier and more efficient staff members!

2. Community trust and engagement

If your business is actively engaged in the local community, consumers will be more likely to associate your brand with goods and / or services they can trust. By becoming a trusted organisation within your local community, you will be able to engage more meaningfully in the community, which, in turn, helps your brand. It's a circle of sustainability and benefits for your business!

3. Consumer engagement

Last year, we spoke about whether or not consumers care about corporate sustainability. The data pointed towards an overwhelming YES! By appropriately marketing your brand as one which is working towards sustainability, you will attract more conscious consumers!

4. New business opportunities

Many large corporates and government departments are requiring brands which contract for them or provide them with goods and / or services to produce a meaningful sustainability commitment, strategy and / or annual report. By committing to sustainability, your SME could open itself up to exciting new business opportunities with a larger organisation or a government department.

If you want to find out more information about how a sustainability commitment and strategy might benefit your business, contact us today!

This article was originally posted on the Strategic Sustainability Consultants website.

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Authorised by Caterina Sullivan (2018)

PO Box 6157

O'CONNOR ACT 2602

Australia